A great example of a company building success through PHONE WORDS is 1300FLOWERS. Their business name is their PHONE WORD, domain name and of course their phone number.
This gives them a competitive advantage as they harness the power of using PHONE WORDS in a highly competitive industry.
Connecting with customers
1300FLOWERS makes sending flowers Australia wide as simple as dialling 1300FLOWERS. There is no need to remember a random sequence of numbers, go searching for suitable florists or try and remember who they used last time because the PHONE WORD is all that needs to be remembered.
The customer just dials 1300FLOWERS and their flower order will be handled by experts from start to finish.
Success in recent mass media and local marketing activities has shown significantly higher than expected response rates along with an increase in overall market share and word of mouth referrals.
Even after a campaign had finished calls to the 1300FLOWERS number kept coming so the retention of the PHONE WORD and as such the 1300FLOWERS brand was strong.
What they have to say
"We cannot put a value on the phone word 1300 FLOWERS. In fact, without the number 1300 FLOWERS, we would not have a business."
Director – 1300FLOWERS